I loved Rocky movies when I was growing up so as a result I’m going to be referring to Google as Rocky Balboa in this post – if you’re not a Sylvester Stallone fan, please read something else now.
Back to boxing!
With the launch of this project, Google kind of reminds me of an undisputed heavyweight champion boxer, like Rocky Balboa. One that’s been in the ring for many years and which has been battling at keeping other fighters out of his ring for just as long.
The boxer that has been threatening Google – let’s call him Facebook for this analogy’s sake – is a very impressive (albeit sneaky) opponent that climbed up the WWW ranking unnoticed and gained a large following. Facebook is innovate and has been a pioneer in his division. For quite a while now, Google has been battered over some of his spectacular fails in the ring and at times it has seemed as if Facebook could eventually claim the heavyweight title.
But just as in the Rocky movies, Mr. Balboa was quite good at feigning weakness in the ring. He’d do this to study his opponents and give them a sense of power. But then, just as the opponent would think he had the competition wanting to throw in the towel, Rocky Balboa would hit them
I believe that this is what Google has done as they have had several years now to look at the major social networks – LinkedIn, Facebook, Twitter – and monitor their growth and potential, has come back from the brink of defeat – like Mr. Balboa has done at least 5 times (Rocky I – V) if my memory serves me correctly – and is now letting loose with all the punches. They’re light little hooks and jabs right now but I feel like their is one big explosive punch tucked away in this heavyweight that could clinch the social title away…
Google has had a few years now to study and adapt today’s social networks strengths, weaknesses, opportunities and threats. Google hasn’t been sulking in the corner while licking its wounds that last few years – don’t be fooled. I don’t doubt for one nanosecond that what they’ve actually been doing is a sh*t load of analysis, deconstruction and re-engineering of its opponents services and has scrutinised every single piece of binary in their being!
Google is an old heavyweight that has klout. Via its large user footprint it already has a fantastically sized audience to provide this social layer to and even though the numbers are low in comparison to Facebook, I foresee exponential growth in their Google+ project.
What do you think is going to happen? Let’s watch this fight and see how it unfolds!