Quick – who am I describing with these sentiments: great, awesome, interesting, cool, better than Facebook, annoying, boring, stupid…
You got it (and of course the title of the post probbbbably gave it away) – Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).
Those terms are just some of the emotions that people have around the product. In a nutshell, people are amped about Google+, as you can see from this sentiment chart that shows positive and negative sentiment for Google Plus over the past few weeks.
But 35% of people talking online about Google+ are doing it on Twitter, followed by 24% on blogs and 16% on social networks, so I have to wonder how many of us talking about it are talking about it because we’re /*nerds*/ and #social #media #marketers who can’t help but squeal like schoolgirls about good ol’, sock-em-in-the-eye-with-the-next-big-thing Silicon Valley rivalry in the hottest online movement since the indoctrination of Web 2.0.
I also can’t help but wonder if we GeekTechMarketerNerds are skewing the sentiment, since people I’ve talked to in the real world (like, not through a computer) have often said “yeah it’s cool but now what do I do?”
So what’s really behind all of this positive sentiment? Let’s look under the hood. Of 5,332 sound bites (aka mentions) expressing positive emotions for Google+, 21% like it and 16% love it. On the negative side, 34% hate it and 19% don’t like it (that’s from a smaller segment of 736 sound bites).
People who expressed positive emotions other than “love” or “awesome” seem to like it rather lackadaisically with somewhat weak emotions like “interesting”, “enjoy”, and “cool”. The smaller group of people who expressed negative emotions seem to be a bit more ferocious with “hate”, “f*ck”, “annoying”, “boring”, “evil” and “stupid”.
We can also look at the intended behaviors people have expressed around Google Plus. With Google’s need-to-know-someone-in-the-in-crowd invitation-only launch it’s only natural that 17% of the positive behaviors were made up of “need” and “want”.
Most people are talking about using it, and more people are talking about trying it than switching to it.
Negative behaviors are even more interesting: 21% don’t get it, won’t get it or can’t get it, 5% think it’s a waste, 8% don’t want or need it, and 2% don’t trust it. Ouch. But again, the negative sentiments overall were on a much smaller scale, so there are fewer of these than positives.
Lastly, inquiring minds want to know… Is Google+ a Facebook killer? Well, here’s what the data tells us: 13% of the positive “likes” about the product are people saying they think it’s better than Facebook, 13% think Google+ makes it easier, and 9% think Google can do more things better than other competitive products. A sign of what’s in store or just the sentiment of a bunch of us over-excited geeks? Tough to say.
What does Google still have to work on? An easy way to get an RSS feed seems to be top-of-mind, followed by other technical limitations, their terms of service, and maybe just being a little less scary to some people. Oh, and is it too late to do something about that name…(and their use-your-real-name profile policy)?
Next reports to run…Google Panda?
You can find all of those Google+ users and more on the unofficial Google+ recommended users website by Alireza Yavari.
From his post:
- You can now re-order your circles by dragging them left or right on the Circles page, and they’ll stay that way across Google+. (For bonus points, try dragging one of your circles into the top half of the Circles page.) [original post: http://goo.gl/Jy4Vv]
- Webmasters can now see and test updates of the +1 button before they’re launched to all users on their site [original post: http://goo.gl/70a31]
- You can now choose who can start a huddle with you: Anyone, your Extended Circles, or just your Circles. To make your selection just visit Google+ settings on the desktop, or G+ settings on Android. [see attached screenshot]You should now see a better list of places when searching for a place to check into on G+ mobile. [original post: http://goo.gl/opvWa]
- You can now edit the names of your photo albums directly inside of Google+. Just go the Photos page, click “Your albums”, choose an album, and click on the album title. [original post: http://goo.gl/gaVv8]
- You can now create new circles in-line from the “Add to Circle” menu all across G+ (including profiles, hovercards, and people suggestions).
- And… we’ve created a “What’s new in Google+” page that’ll help keep track of these features & fixes in the future [what's new page: http://goo.gl/0fcNs]
The Google+ team is obviously not sitting on its hands.
There’s been some talk recently about Google+ business profiles featuring the much sought after Google Analytics integration, but nothing has been said about existing personal profiles.
For the time being, until we find out more from Google, there are a couple of ways you can find out information about who’s visiting your Google+ profile, as well as a bit about how you’re following has grown over time. Of course without a public API, there isn’t much to go on just yet, but these services will give you a little more insight into your Google+ profile.
PlusYa is an url shortener, which provides you with a vanity url, as well as a little bit of of information on who’s checking out your Google+ profile. The catch, however, is that it can only give you statistics based on traffic generated through your PlusYa url. Any other traffic coming to your Google+ profile isn’t tracked.
That said, the tracking system will definitely come in handy. If you’ve placed a link to your Google+ profile on your website, shared it on Twitter, or anywhere else on the web, replacing that link with your PlusYa url will let you in on just how much traffic your profile is getting. The traffic overview can be displayed either over a 7 day period, or for the entire month.
PlusYa will also let you know where your visitors are located, with the information displayed in a handy pie chart.
A second pie chart features the source of traffic. So, for example, if you’ve tweeted out the link, you’ll know how many hits are coming from your Twitter followers, making it a great way to know which of your methods of pushing traffic to your Google+ profile are working the best. Unfortunately, any hits coming from emails are recorded as direct hits, so you won’t be able to know how much traffic your email signature is generating.
While the features are a bit on the light side, there’s more to come, and the service certainly gives you a dead-easy way to get some traffic stats without any effort on your part whatsoever.
Social Statistics will give you more insight into how your follower count is growing. By signing in with your Google account, you can easily discover your growth rate. The site provides you with a graph so you can visualize your Google+ progress, as well as a day by day count of your follower increase or decrease.
Have you found any interesting ways to keep track of your personal Google+ statistics? Let us know in the comments.
- How to rename Circles and change their ordering 11 July 2011
- ProTip: Taking your Facebook friends to Google+ 4 July 2011
- We’re looking for Google+ related guest bloggers 1 July 2011
- googleCards – Google+ WordPress plugin for linking to your Google+ profile 19 July 2011
- Looking for a Google+ invite? 24 July 2011
- Use your Google+ profile with your Blogger blogs 25 October 2011
- Are People Loving Google+ or Hating It? 11 August 2011
- Unofficial Google+’s Recommended Users 3 August 2011
- The most important new Google+ updates 2 August 2011
- Find out more about who’s visiting your Google+ profile 31 July 2011
Follow @allgoogleplus on Twitter